English | 日本語 | 中文

How do Japanese gamers find new game?


A latest data conducted in January 2016 from over 1,000 Japanese mobile gamers!

How did these gamers consider themselves? (N=1,014)

This sample group could be considered as a representative average gamer group.

1

How often did these gamers play games? (N=1,014)

People in this sample group are true gamers.

2

How did these gamers find new games? (N=1,014)

How are these answers different from your imagination?

3

What were the major information services they used for game play?

 (N=1,014)

Are you surprised?

4

PR

How much did they spend on mobile games per month? (N=519)

This may help you do price setting in your F2P games for Japanese market.

*Please be noted that only 519 out of 1,014 gamers paid for mobile games.

5

What genres of games did they play? (N=1,014)

Statistics sometimes lie: few huge hit games dominate a large part of this chart. The true interests of Japanese gamers might be (very) different.

6

What SNS did these gamers use? (N=1,014)

At least, Twitter needs to be integrated into your game.

7

Source: MMD Labo 2016

PR